Privacy Policy

Effective Date: April, 2026
Last Updated: April, 2026

Introduction

Welcome to Shri Radha Krishna Collections (SRKC). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and safeguard your data when you visit our website www.srkc.in, make purchases, or interact with us through our physical store, social media, or WhatsApp Business.

By using our services, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

1.1 Personal Information You Provide

When you interact with SRKC, we may collect:

Contact Details: Name, email address (shop@srkc.in correspondence), phone number, WhatsApp number
Shipping Address: Complete delivery address including pin code, city, state, country
Billing Information: For invoicing purposes (GST details if applicable)
Payment Information: UPI ID, bank transfer details (we do not store complete card/bank account numbers)
Order Details: Products purchased, quantities, preferences
Communication Records: Messages, emails, WhatsApp chats, feedback, reviews

1.2 Information Collected Automatically

When you visit www.srkc.in, we may collect:

Device Information: IP address, browser type, operating system
Usage Data: Pages visited, time spent, clicks, navigation patterns
Location Data: Approximate geographic location (for delivery and regional customization)
Cookies & Tracking Technologies: See our Cookie Policy section below

1.3 Information from Third Parties

Social Media: If you interact with us on Instagram or Facebook, we may receive your public profile information
Google Business Profile: Reviews and ratings you provide
Payment Gateways: Transaction confirmation from UPI providers or banks (we do not store sensitive payment credentials

2. How We Use Your Information

We use your personal information for the following purposes:

2.1 Order Processing & Fulfillment

Process and deliver your orders
Send order confirmations, shipping updates, and delivery notifications
Handle returns, replacements, and refunds
Provide customer support via phone, email, or WhatsApp

2.2 Communication

Respond to your inquiries and requests
Send important updates about your orders
Share devotional content, bhakti insights, and festival reminders (with your consent)
Notify you about new products, special offers, and promotions (you can opt-out anytime)

2.3 Service Improvement

Analyze website usage to improve user experience
Understand customer preferences and buying patterns
Enhance our product offerings and services
Conduct internal research and development

2.4 Legal & Security

Comply with legal obligations and regulations
Prevent fraud, unauthorized transactions, and security breaches
Protect our rights and property
Resolve disputes and enforce our Terms & Conditions

2.5 Marketing (With Consent)

Send newsletters and promotional content via email/WhatsApp (only if you subscribe)
Display personalized product recommendations
Share festival-specific devotional content and seva guides

3. How We Share Your Information

We DO NOT sell, rent, or trade your personal information to third parties. However, we may share your data with:

3.1 Service Providers

Shipping Partners: India Post and future logistics partners for order delivery
Payment Processors: Banks, UPI gateways (Razorpay - when implemented) for secure transactions
Technology Providers: Wix (website hosting), email service providers, WhatsApp Business
Analytics Tools: Google Analytics for website performance tracking

3.2 Legal Requirements

We may disclose your information if required by law, court order, or government authority, or to protect our legal rights.

3.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

4. Data Security

We implement industry-standard security measures to protect your personal information:

Secure Communication: Email and WhatsApp Business for order confirmations
Access Controls: Only authorized personnel have access to customer data
Regular Monitoring: We monitor for suspicious activities and unauthorized access
Third-Party Security: We work only with trusted service providers who maintain security standards

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

5. Data Retention

We retain your personal information only as long as necessary:

Active Customers: Data retained while you continue to use our services
Order Records: Maintained for at least 7 years for accounting and legal purposes
Marketing Communications: Until you unsubscribe or request deletion
Inactive Accounts: Data may be deleted after [3 years] of inactivity

You can request data deletion at any time (subject to legal retention requirements).

6. Your Rights & Choices

Under Indian data protection laws and GDPR (for international customers), you have the right to:

6.1 Access & Correction

Request a copy of your personal data we hold
Update or correct inaccurate information

6.2 Data Deletion

Request deletion of your personal data (subject to legal obligations)

6.3 Opt-Out

Unsubscribe from marketing emails (click "Unsubscribe" in any promotional email)
Opt-out of WhatsApp promotional messages (reply "STOP")
Disable cookies through your browser settings

6.4 Withdraw Consent

Withdraw consent for data processing at any time

6.5 Data Portability

Request your data in a structured, machine-readable format

6.6 Lodge a Complaint

Raise concerns about our data practices with the relevant data protection authority

To exercise these rights, contact us at:
📧 Email: shop@srkc.in
📞 Phone/WhatsApp: +91 9058605026

7. Cookies & Tracking Technologies

What Are Cookies?

Cookies are small text files stored on your device when you visit our website.

Types of Cookies We Use:

7.1 Essential Cookies

Required for website functionality (e.g., shopping cart, checkout process)

7.2 Analytics Cookies

Help us understand how visitors use our website (Google Analytics)

7.3 Marketing Cookies

Used to display relevant ads and track campaign performance (Facebook Pixel, if implemented)

7.4 Preference Cookies

Remember your settings and preferences

Managing Cookies:

You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.

8. Third-Party Links

Our website and social media may contain links to third-party websites (Instagram, Facebook, payment gateways). We are not responsible for their privacy practices. Please review their privacy policies before sharing information.

9. International Data Transfers

For international orders, your data may be transferred to and processed in India. We ensure appropriate safeguards are in place to protect your information in compliance with applicable laws.

10. Children's Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us immediately.

11. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last Updated" date at the top indicates the most recent revision. Continued use of our services after updates constitutes acceptance of the revised policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data:

Shri Radha Krishna Collections (SRKC)
📍 Address: SRKC, Gokul Bairaj Road, Near Patit Pavan Kund, Gokul, Mathura 281403, Uttar Pradesh, India
📧 Email: shop@srkc.in
📞 Phone/WhatsApp: +91 9058605026
🕒 Business Hours: 9:00 AM - 9:00 PM (Every day)

🌐 Website: www.srkc.in
📱 Instagram: @srkc.in
📘 Facebook: SRKC Facebook

Consent

By using our website, making a purchase, or providing your information, you consent to the collection and use of your data as described in this Privacy Policy.

Radhe Radhe! 🙏

This Privacy Policy is effective as of 1st April, 2026 and governs the privacy practices of SRKC - Shri Radha Krishna Collections.